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Organizational Design: The Key to Successful Business Planning 

October 17, 2024

8:03 AM

By Kimberlee Henry

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Organizational Design: The Key to Successful Business Planning

Many organizations struggle to keep up with seemingly endless changes. Even before the pandemic, research conducted by McKinsey & Company found many companies operate in a “nearly permanent state of organizational flux.” Over half of the global executives McKinsey surveyed in 2015 underwent an organizational redesign within the past two years, with another quarter doing so three or more years ago. 

The frequency of shifting organizational designs is in stark contrast to generations ago when an organizational redesign might have happened once or twice in an individual’s career. “The modern-day organization is under increasing pressure to adapt quickly to changing markets and disruptive organizational events such as mergers and restructures as well as changes in working habits with digitally engaged, mobile workforces,” said Concentra CEO Rupert Morrison in a 2015 Society of Human Resource Management (SHRM) post. “This means people need to shift their perspective from seeing organizational design as a one-off activity to a continuous process required to hone and improve performance over time.”

Five years later, the pandemic would prove his point. The crisis required organizations to be agile, a difficult task for many larger organizations due to poor data quality or reliance on inefficient tools.

For a thriving business, choosing the right organizational design is important. Read on to explore several organizational design models to help you choose the best design for your organization. 

What is Organizational Design?

Organizational design is the process of structuring an organization to align operations, roles, and workflows with business goals. A strategic analysis helps business leaders choose the most optimal organizational design for their needs. How an organization is structured can impact everything, from how decisions are made to the flow of communication and overall performance.

What is the Goal of Organizational Design?

Organizational design aims to create a structure that positions the business for success. The foundation of any business is its structure. For streamlined operations, the structure must match the organizational objectives. Selecting the right design model has many benefits, allowing organizations to:

  • Maximize available resources
  • Identify current inefficiencies
  • Boost internal & external communication
  • Encourage innovative thinking
  • Make decision-making simpler
  • Functional org chart

Key Organizational Design Models

Organizations may choose from several organizational design models. These fall under one of three primary categories: diagnostic, transformation, or experimental

Diagnostic Models

Diagnostic models are all about analyzing operational inefficiencies and fine-tuning the organization’s structure. These models offer a structured approach to identifying challenges within the organization that can be realigned to improve performance. There are three common diagnostic models: the McKinsey 7S, Jay Galbraith’s Star Model, and Weisbord’s Six Box Model. 

  1. McKinsey’s 7S Design Model

    The McKinsey 7S Design Model is one of the most frequently used models. This design model evaluates seven essential interdependent elements to analyze the efficiency of business operations. 

The seven elements include:

  • Strategy
  • Structure
  • System
  • Style
  • Staff
  • Skills
  • Shared Values


The pros of using the McKinsey 7S Design Model include:

  • Holistically assesses vital elements of an organization that may otherwise be overlooked
  • Focuses on alignment among all seven elements

The cons of using the McKinsey 7S Design Model include:

  • It can be time-consuming and complex, especially for larger organizations
  • Lacks a framework for change management

  1. Jay Galbraith’s Star Model

This model evaluates five essential components with a focus on aligning each element to support the business objectives. 

The five elements include:

  • Strategy
  • Structure
  • Processes
  • People
  • Rewards

The pros of using the Kay Galbraith Star Model include:

  • It emphasizes the alignment of the five elements as interconnected pieces
  • Offers an easy framework to pinpoint misaligned elements

The cons of using the Kay Galbraith Star Model include: 

  • Fails to address culture and leadership
  • Not as comprehensive as some other models
  1. Weisbord’s Six Box Model

This model concentrates on evaluating six key areas to diagnose performance challenges across the organization by getting to the root cause. 

The six elements include:

  • Purposes
  • Structures
  • Rewards
  • Helpful Mechanisms
  • Relationships
  • Leadership

The pros of using Weisbord’s Six Box Model include:

  • It’s easy to understand and apply
  • It offers suggestions for improvement

The cons of using Weisbord’s Six Box Model include:

  • It can be time-consuming 
  • It is best suited for smaller and mid-size organizations

Transformation Models

Transformation models are designed to reshape the organization to adapt to significant changes, such as mergers and acquisitions, market shifts, and new strategic directions. They help organizations steer through these organizational changes to avoid disruptions to operational functioning. Transformation models differ from diagnostic models in that they focus more on navigating the changes than diagnosing the challenges. 

  1. The Congruence Model

The Congruence Model framework addresses aligning the organization’s tasks, people, structure, and culture with external factors to ensure harmony. This model improves organizational performance by targeting the way information flows throughout the organization.

The pros of using the Congruence Model are:

  • Simple to understand and implement
  • Addresses a wide range of factors that impact success
  • Emphasizes harmony amongst internal and external factors 

The cons of using the Congruence Model are: 

  • Expensive and time-consuming
  • Lack of structure 
  1. Burke-Litwin Organizational Change Framework

This model addresses the interplay between leadership, work environment, systems, and culture to handle organizational change. It encompasses twelve factors across five groups, including external factors, strategic factors, operating factors, individual factors, and outputs. It is considered a comprehensive organizational design model.

The pros of the Burke-Litwin Organizational Change Framework include:

  • Addresses work climate, organizational culture, and other often overlooked factors
  • Comprehensive and exhaustive
  • Focuses on both internal and external factors

The cons of the Burke-Litwin Organizational Change Framework include:

  • Can be complex and difficult to apply, especially in smaller organizations

Experimental Models

Experimental models are the third type of operational design model. These are used to foster innovation, flexibility, and agility. Forward-thinking organizations use experimental models to structure operations in novel ways. These models address the unique challenges that traditional organizational structures cannot handle. They encourage decentralized decision-making and adaptability.

  1. McKinsey Helix Model

The Helix Organization Model balances flexibility and stability in organizational structure. It encompasses two parallel accountability lines–the “dynamic axis” for the product lines and the “stable axis” for the people, functions, and domains that support the products.    

The pros of the McKinsey Helix Model are:

  • Allows rapid, data-driven decision-making
  • Increases flexibility, elevating the organization’s adaptability to change

Cons of the McKinsey Helix Model:

  • Requires leaders to significantly alter the way they operate the organization
  1. Holonic Enterprise Model

“Holons” are semi-autonomous, self-reliant units that can operate both independently and as part of a larger system. The Holonic model enables flexibility where units can rapidly adapt to changes while maintaining organizational goal alignment. 

The pros of the Holonic Enterprise Model are:

  • Adaptable and scalable
  • Empowers decentralized decision-making

The cons of the Holonic Enterprise Model are:

  • Requires strong communication systems
Hierarchical org chart structure

How to Choose an Organizational Design Model?

Organizational leaders should carefully consider several factors to select the best organizational design model to support their business objectives. As you contemplate the design model to use, consider the size of your:

  • Company
  • Industry
  • Current growth stage
  • Goals
  • Immediate needs
  • Long-term vision 
Geographical org chart

Key Principles of Organizational Design

Strategic organizational design positions organizations for operational efficiency, adaptability, and growth. The four key principles that contribute to effective organizational design include:

  1. Strategic Alignment

    The organization’s design needs to align with its strategy and goals. Strategic alignment allows for structuring a company in a way that supports its mission, vision, and core values.
  2. Flexibility and Adaptability

    A flexible organizational design is vital. Organizations must be able to quickly adapt and respond to shifts in technological advancements, market changes, demand, and more. An agile organization can quickly pivot without harming the consistent flow of operations.
  3. Clarity of Roles and Responsibility

    Transparency in roles and responsibilities prevents confusion, enhances accountability, and empowers businesses to drive smooth operations.
  4. Scalability

Begin with the end in mind. Even if you don’t currently have growth plans in the works, it’s important to structure an organization in a way that allows for expansion without continuously overhauling the structure. 

Positional org chart sturcture

Organizational Design Process: Step-by-Step Guide

Organizational design is a complex process. It requires careful planning and efficient execution. Consider the following steps to successfully navigate this process. 

  1. Assess your current structure

The first step entails evaluating the current challenges your organization experiences. Identify pain points, including bottlenecks, communication barriers, and gaps in decision-making. Conduct employee surveys, interviews, and collaborative meetings to gather insight regarding the current challenges and successes. Analyze your existing structure. Consider how your organizational structure either supports or hinders your company’s performance. 

  1. Define organizational goals

When defining your goals and objectives, clarify what you want to achieve, both in the short and long term. Where is your company heading? Consider anticipated and desired growth and market positioning. Establish Key Performance Indicators (KPIs) and gather baseline data on those metrics to evaluate progress before and after organizational changes. 

  1. Choose the right organizational design model

Considering the previously discussed organizational design models, decide on one that most accurately aligns with your company’s needs, goals, industry context, flexibility needed, and other factors. 

  1. Plan the implementation process

Craft a detailed and transparent implementation plan. This plan should outline each step you’ll take in transitioning or developing your organization’s structure. 

Your implementation plan should include:

  • A timeline for various phases 
  • Critical milestones
  • Resource allocation
  • Individuals responsible for the plan
  • Specific responsibilities for various individuals, teams, and departments
  • A comprehensive plan to communicate changes 
  • Progress monitoring plan
  1. Communicate changes to stakeholders

Transparent and timely communication with stakeholders is necessary for a smooth sailing transition. Host meetings and provide ongoing updates to keep everyone in the loop and engaged throughout the process. Make sure staff understand their roles, responsibilities, and the chain of command in the new structure. 

  1. Monitor and adjust as necessary

Organizational structure can fluctuate as needs and market conditions change. Be sure to have a plan to regularly evaluate how well the structure is meeting your evolving business needs. Gather feedback from staff and stakeholders, review performance metrics, and make adjustments as needed. 

Never One-and-Done: Agile Organizational Design with OrgChart 

No matter what model you’re using today or where you’ll be tomorrow, OrgChart enables:

✔ Easy visualization of your entire organization
✔ A clear understanding of your workforce needs
✔ Cross-team collaboration, planning, and sharingOrgChart provides seamless integration with existing HRIS tools, so that the design of this is as simple and efficient as ever. Learn more today.